BAJUX: El origen
Founded in 2019 by Liza Sedova.Liza's own experiences as a traveler, combined with a touch of creativity, inspired her to design Bajux products that serve as the perfect companions, blending style and comfort.
My mom once told me that when she was expecting me, she could walk for hours, admiring the beauty around her—flowers, paintings, architecture. It was as if she wanted to absorb every bit of beauty through her eyes. When I learned this, I was very surprised because I often notice the same thing about myself. I’m always drawn to the beauty around me—It inspires me and recharges my energy.
When creating Bajux, one of my core values became aesthetics. Every element of Bajux should be beautiful and inspiring. The second essential value is functionality. The textures offer a sense of pleasure and relaxation, but when beauty and functionality blend, they create harmony and make every moment more enjoyable.
But for me, a single moment isn’t enough. I believe an item should enrich experiences and help create lasting memories, accompanying its owner through life’s happiest moments. That’s why quality is non-negotiable.
My dad was always meticulous—whether he was painting (he was an artist in his youth), designing furniture, or simply maintaining order in his surroundings. As a child, I didn’t fully understand it, but I absorbed that attention to detail from him.
My mom always valued quality over quantity, often saying that good things should last. At BAJUX, I follow these same principles—choosing premium materials, ensuring high-quality production, and paying close attention to every detail.
Finally, the fourth core value: comfort. Comfort is everything, especially when traveling. My own experiences as a traveler, combined with a touch of creativity, inspired me to design Bajux products that serve as the perfect companions, blending style and comfort.
Our first products, the Beauty Pouch and Travel Pouch, were created to address practical needs, such as organizing cosmetics in the most convenient way, effortless cleanup or carrying wet items safely after a trip to the beach or pool. I wanted to design accessories that would not only bring joy through their aesthetics but also offer freedom to people who, like me, live a wellness-focused lifestyle.
“At BAJUX, we want you to never worry again about keeping your belongings organized, dry, and secure. This way, you can dedicate your time and energy to the things that truly matter in life.”